Career Detail

Job Summary
The OTAs Specialist is responsible for managing all online distribution channels (Booking.com, Airbnb, Agoda, Expedia, Traveloka, etc.) to maximize villa visibility, occupancy, and revenue. This role ensures all listings are accurate, competitive, and aligned with the brand’s positioning. The OTAs Specialist also analyzes booking trends, manages pricing strategies, and coordinates with the reservations and marketing teams to optimize performance.

Key Responsibilities

1. Channel Management
   Manage and update villa listings across all OTA platforms (rates, availability, content, and policies). Ensure property descriptions, amenities, and images are accurate and up to date. Maintain rate parity across all channels and the villa’s direct booking website. Monitor and prevent overbookings through an effective channel management system (PMS/Channel Manager).
2. Revenue & Pricing Strategy
   Implement dynamic pricing strategies based on occupancy, demand, and market trends. Coordinate with management to create special offers, packages, and seasonal promotions. Monitor competitor pricing and adjust villa rates to maintain competitiveness. Work closely with the Revenue or Sales Manager to optimize revenue per available villa (RevPAR).
3. Performance Optimization
   Track and analyze OTA performance: conversion rates, ranking, and visibility. Optimize listings using keywords, attractive titles, and professional images to improve ranking. Respond promptly to guest inquiries and booking requests via OTA messaging systems. Improve review scores by ensuring excellent communication and guest satisfaction follow-up.
4. Collaboration & Reporting
   Coordinate with reservations, marketing, and operations teams for seamless guest experience. Ensure all OTA promotions are aligned with overall marketing strategy. Prepare weekly and monthly reports on OTA performance, revenue, and booking trends. Provide insights and recommendations to management for improvement.
5. Technical & System Management
   Maintain knowledge of OTA extranets, channel managers, and property management systems (PMS). Troubleshoot rate mapping, connection errors, or technical issues with OTA support. Update property content and monitor algorithm updates or platform policy changes.

Experience

• Minimum 2–4 years of experience managing OTA accounts in the hotel, resort, or villa industry.
• Hands-on experience with channel managers (e.g., SiteMinder, Cloudbeds, STAAH, Beds24, etc.).
• Proven record of increasing OTA visibility and booking conversion rates.

Education
Bachelor’s degree in Hospitality Management, Tourism, Business Administration, or related field.

Skills & Competencies

• Strong understanding of OTA algorithms, ranking systems, and optimization techniques.
• Proficient in data analysis and revenue management principles.
• Excellent written and verbal communication skills (English and Bahasa Indonesia).
• Strong attention to detail and accuracy in data management.
• Skilled in Excel/Google Sheets for report preparation.
• Customer service-oriented and able to manage guest interactions professionally.

Personal Attributes

• Analytical and results-driven mindset.
• Proactive problem solver and quick learner.
• Organized, disciplined, and reliable under deadlines.
• Team player with a positive attitude and hospitality spirit.