From a low-performing rental to a consistent success story

In 2023, Claire, a French owner living in Singapore, owned a charming two-bedroom villa in Umalas, Bali.
Despite tasteful decoration, great potential, and a prime location, the returns were disappointing. Off-season bookings were rare, guest reviews were average, and the annual occupancy rate was stuck at 47%. Her villa was managed by a small local agency — overwhelmed and slow to respond.

That’s when Claire decided to entrust the full management of her villa to Gravity Bali.
One year later, her property boasts an 89% occupancy rate, net income has doubled, and her villa now enjoys a 4.9/5 average rating on Airbnb.

Here’s exactly how we made it happen.

🔍 Initial diagnosis: strong potential, poor execution

From our first audit, we identified several major issues:

• Poor online visibility (low-quality listing, amateur photos)

• Fixed pricing with no seasonal adjustments

• Average guest response time: 9 hours (!), resulting in lost bookings

• Weak guest experience (rushed check-ins, inconsistent cleaning)

• Not listed on Booking.com, Expedia, Agoda, or any secondary platforms

👉 The villa wasn’t bad. The management was.

🚀 Step 1: Full relaunch in just 10 days

We started with a complete property relaunch:

• Professional photo shoot with optimal natural lighting

• Rewriting the listing (SEO + emotional appeal)

• Native translations (English, Indonesian, French)

• Creating a clear marketing position: “quiet luxury cocoon for remote-working couples”

✅ Within 10 days, the villa had a strong online presence and compelling positioning.

💰 Step 2: Dynamic pricing implementation

Previously, Claire used a fixed-rate pricing strategy — same price all year.

We integrated smart dynamic pricing (via PriceLabs), adjusting daily based on:

• seasonality

• local events

• platform demand trends

• real-time competitor data

Result:

• Higher nightly rates during peak seasons (+18%)

• Smart price drops during low season to maintain occupancy above 70%

🛎️ Step 3: Total guest experience upgrade

We elevated the guest experience through:

• Personalized check-ins with a multilingual assistant

• Welcome basket with local fruits and artisanal Balinese soaps

• WhatsApp contact + in-villa QR code for the house guide

• Hotel-style housekeeping and quality control

• Active reputation management (human, fast replies to every review)

📲 The villa’s Airbnb rating jumped from 4.3 to 4.9/5 in under 6 months.

📈 Step 4: Transparent reporting + monthly performance optimizations

Each month, Claire receives:

• A full performance report (income, occupancy, guest feedback)

• Strategic recommendations: price adjustments, seasonal campaigns, decor refresh ideas

• Live dashboard access for real-time revenue tracking

Claire remains in control, with zero stress.

🎯 Results after 12 months with Gravity Bali

Conclusion: Strategy + Execution = Results

Claire’s case is not an exception. It shows what’s possible when professional management, clear positioning, and operational excellence come together.

At Gravity Bali, we don’t just manage villas.
We optimize, enhance, and elevate them — to deliver consistent and growing returns.